The Battle for Savile Row

The Battle for Savile Row.
All is not well among the world's most famous tailors. There are new boys in town, and they do things differently
For 200 years, Savile Row had stood alone, a byword for handcrafted quality and style. But over the last decade there have been stirrings on the "golden mile of tailoring": new boys have moved in, eager to bask in the glory of the street's hallowed name. Arguably this migration corresponded with a backlash against the grunge style of the early Nineties. The late-Nineties crew, epitomised by director Guy Ritchie and his Lock, Stock and Two Smoking Barrels cohorts, made it fashionable to be suited and booted again. This trend was echoed in their espousal of "best of British" brands - think Aston Martin, Jaguar, Bentley and Purdey shotguns.

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